Northwest Education Loan Association (NELA) is pleased to announce a regional grant opportunity, made possible by the Lumina Foundation for Education. KnowHow2GO (KH2GO) is a new, national multimedia endeavor to raise awareness among low-income and first-generation students about preparing for college and what it takes to get there. The goal of the campaign is to help more students take steps toward college, while inspiring adults to provide guidance and support. KH2GO also seeks to develop effective outreach strategies that will both inform and inspire students and families, while providing college access services to them. Co-sponsors of the campaign are the Ad Council and the American Council on Education.